different types of digital marketing

Any marketing relying on the internet is digital marketing. From the time it was introduced, the trend has been growing like a wildfire. Digital marketing connects well with all the people, and it is a top choice among new companies. In countries like the USA, the UK, and India, digital marketing services are already dominating. One can estimate the popularity from the fact that more than 70 percent of the companies in these countries are working on it. Till now, digital marketing has become a very diverse field. In this article, I will talk about different types of digital marketing. So, let’s get started!

10 Different Types Of Digital Marketing

1. Website

Many of you may be thinking about how a website can come in digital marketing. Every effort you do in this field is only for your website. The sole purpose of digital marketing is to make your website a viral one. For this, you don’t need to go to a web development company. Once it grows big, you will not have a single problem while attracting your potential buyers.


2. Content Marketing

Content is the second next big thing in the digital marketing field. Everyone might be familiar with the phrase “content is king”! The saying fits best in this case. Content marketing includes every marketing through blog posts, social media posts, banners, ebooks, pdf, slide decks, etc.  All these are mediums of your content marketing. 


3. SEO 

SEO(Search Engine Optimization) is what you require to reach the top of a search engine. This marketing type can be broken further into two parts, on-page, and off-page. On-page SEO focuses on the website, while the off-page focuses on submitting your website link to different high DA platforms. 


4. Digital Advertising

All types of advertising done on the internet come under digital advertising. In this advertising, the two most common pricing models are CPC and CPM. Some popular formats involved in digital advertising are SEM,  banner display, and programmatic advertising. This advertising trend has now become more active. 


5. Email Marketing

Email marketing is one of the oldest types of digital marketing. It involves managing customer relationships through emails. You first start by building contacts with your potential customers. After doing so, you send emails to keep them aware of your new products and other offers. You can also attract new customers with the email marketing service


6. Social Media Marketing

This marketing makes sure you become a hot topic on all social media networks out there. Platforms like Twitter, Facebook, LinkedIn, and others get crowded with millions of users. You can introduce your products with a mouth-watering discount good enough to attract potential customers. 


7. Affiliate Marketing

You can relate affiliate marketing with any marketing based on commission. Interested companies offer their affiliate links to the people or affiliates. When someone buys from that link, the person will earn a percentage from the sales commission. As this marketing influences people to make commissions, it is also known as influence marketing. 


8. Mobile Marketing

Smartphones have billions of users around the world, and their number is growing dramatically. These devices open new opportunities for all digital marketers to reach a more broad spectrum of the crowd.  In mobile marketing, you spread your brand awareness through mobile-friendly websites, emails, and apps.


9. Interactive AI

AI is playing a significant role in digital marketing. The trend, being the next big thing, is influencing the way new startups connect with the people. Virtual assistants, chatbot software, and voice search optimization, all come under the interactive AI. In the future, AI will bring more features for digital marketing. 


10. Web Analytics

The process of collecting and analyzing data about customers is Web Analytics. With this marketing, you learn about your customer’s buying behavior, gender, age, hobby, and much more. The fact is, all other types of digital marketing starts from web analytics. Therefore, this marketing exists predominantly in digital marketing. 


Digital Marketing In India

Digital marketing has given a lot to India. Many new companies starting their journey take digital marketing as a must-have tool. With the internet charges going down, more and more people are joining the online world. Therefore, companies all around the world view this country as a top destination to make the best profits. From the very beginning, digital marketing created millions of jobs in India. Today, every 3 out of 5 companies are working in this field. But say anything, digital marketing has a bright future in India. 



So, in this article, we have seen all the different types of digital marketing. As time passed by, new trends got added in this area. The old marketing techniques were costly. New companies were not able to stand any chance with them. Digital marketing allows even a small shop to compete with giant players in the market. New owners should work hard to spread their awareness on social media platforms and other channels. After some years, they will start observing a plethora of benefits from digital marketing. 


Sujit Pathak

Sujit received his Bachelors in Science from the LNMU Darbhanga. He is currently working as a Freelance Digital Marketing specialist. He has more than three years of professional experience in information systems, security policies, technologies, and Cryptocurrency. He has published 6 books in the area of information security and assurance. He has published more than 50 research articles in leading journals Regarding the Latest and Breaking Crypto News and updates. His research interests include access control, computer forensics, Digital Marketing, Web development, business hacks, player experience, and virtual storytelling.

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