2021 officially starts here. After an illustrious world tour that’s included the vibrant cities of Paris, Milan, New York, Los Angeles, and Singapore, the Hermès Carré Club finally lands in Dubai from 15 January to 20 January.


The storied maison will take over Concrete in Alserkal Avenue for a six-day celebration of the square silk scarf from 12pm to 10pm. As well as meeting the artists responsible for iconic designs, you can learn to knot a scarf with all the stylish insouciance of a French girl, and enjoy live music and design discussions at the Carré Café.



If that isn’t enough, there’ll be Carré-clad skateboarders thrilling us with 360 flips on the skate ramp at Carré Park, a pop-up shopping experience, a chance to snap your experience for the ‘Gram thanks to Carré Click, and – in what has to be the best fashion pun of 2021- the opportunity to wow us with your vocal prowess at Carré OK. Start practising your runs, INC67 girls!

Admission is free. Book your tickets at hermes.com/carreclub.

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